A sales channel can take a variety of shapes as ‘routes to market’ can vary depending on the target customer. From pure-play inbound marketing to a comprehensive partner program to a hybrid channel plan to an omnichannel strategy it is vital that your company takes the right approach to provide the most rewarding returns.
Whether you operate a B2C or B2B model; whether you offer a product, platform, service or wide portfolio; whether your B2B customers include referral affiliates, SME’s, enterprise or government…and not forgetting the customers of your customers. Barriers to entry, messaging, channel enablement, account management and sales support, value creation, fulfilment operations…and more all need consideration for your channel to allow ‘take-off’.
When engaging with and building your channel, it is essential that a channel program is implemented that benefits all parties. Without establishing incentives to partners that encourage them to offer your products/services to their customers; your channel program will likely fail. GTM has a wealth of experience in creating a channel that works for your business.
GTM is the affordable consultant, with the expertise in developing the right initiative to suit oyur business. Your GoToMarket strategy is our business; The GTM mission is to help your business succeed. Our services are tailored to your needs, GTM is the accessible partner who can accelerate your business by means of engaging and training your partners effectively. Book your free consultation to understand how GTM can transform your business and develop a sales channel that works on your behalf.
How do you expand your business effectively into countries or regions that you have little or no experience in? Building a channel that communicates with potential customers, delivers customer service levels in line with existing levels. GTM will work with you to review potential partners and recommend those that can protect your investment and secure you business moving forward.
Once partners are appointed and channel schemes set, it is vital to establish an effective training and support plan. GTM’s sales training programmes can be developed specifically to help partners improve sales presence, sales channels and sales effectiveness. A partner who is supported effectively, will buy into your company, work on your behalf and help your business become an international success. GTM helps your business establish market entry, foothold and accelerate your sales.