Go To Market Strategy
Your GoToMarket strategy outlines how your company will make money – it is a plan that clearly states how you will sell your product/service, why people will buy it, which people will buy it, which channels to use and what efforts are needed to meet your company objectives, near-, mid- and long-term.
It is important to plan your success, so that business decisions on what to do and why are in line with these plans, rather than relying on gut feeling, emotions or reactions, or continuing doing what you’ve always done and hoping for different results. GTM is a specialised consultancy for SMEs, offering a range of services that can be tailored to suit to suit your business.
When it comes to your business it is totally plausible that your current success is because ‘you know what your doing’, and lots of businesses start this way – either finding a niche in the market or doing something another company does well…but a little bit better or a little bit cheaper
Whether differential or comparative, it is crucial to precisely state your competitive advantage strategy; by understanding what got you here and by identifying what will get you there, will provide the structure for sustainable success and the structure for scale. GTM will help identify how you can take advantage of these findings and help maximise the commercial benefits in the future.
Define Your Business
How do you define your business? What is your unique offering? Most SMEs fail between years 1-5 and one of the reasons for their failure is not defining exactly what their business was and the goals associated with this. This is not just down to sales but effective planning and realising the route forward for the business from the outset.
Whatever your industry it is important to establish your brand, your identity and how customer can differentiate your business from the competition. your ultimate goal should be for your target market to view your organisation as the service provide of choice. Your GTM consultant can help establish this identity. We understand your values, what your business stands for and customer feedback.
Many SMEs start with a great idea for a core product or service, which can be successful. Then some dilute their advantage by trying to offer everything – as the phrase says Jack of All Trades and Master of None. While other portfolios stay too narrow to enable complimentary revenue streams.
Product Portfolio Management allows development of the right products and services to maximise line of business profitability that support the company goals without heavy overheads, reduced quality control and oversubscribed bandwidth. After an initial free consultation, GTM consultants will advise on how your sales team can best position your products and where to focus their efforts.
Accelerate your business with GTM
The consultancy and research firms in the region are often out of the reach of the SME, services are tailored towards larger, more cash rich entities. The ‘Big Four’ propagate a brain drain scenario, while other competing advisory firms also focus on similar clientele, and for good reason - these clients have the time and the money to support large consultancy bills, with complex organisations and multi-faceted value chains. We believe the SME should be entitled to a service that offers a similar service but one that is affordable. This is where GTM comes in…
Every company needs a vision, if you are fully aware of the direction your heading then it can become an extremely difficult journey. Helping both the individuals and the companies achieve this is important to GTM. Providing you with the skills to enable the company to go through potential hazardous stages of growth, arming you with the information needed to avoid issues that can cause this vision to stagnate. The GTM way is not only plan but to execute properly too – we believe we can help ensure that SMEs are better equipped to implement this advice.
Quite simply, sales are where the revenue stream and any hope for the success of a company comes. Initially, the majority of sales is driven by the owner through a wonderful mixture of contacts, evangelism, and enthusiasm. As customers come (and go) there is a need for a constant stream of ‘new’ business, to either sustain current levels or underpin any plans for growth. GTM helps you build and nurture a Sales Channel/Team aimed at ensuring revenue shows growth. A strong sales strategy and leadership comes from executive excellence and experience.