How do you define your business? What is your unique offering? Most SMEs fail between years 1-5 and one of the reasons for their failure is not defining exactly what their business was and the goals associated with this. This is not just down to sales but effective planning and realising the route forward for the business from the outset.
Whatever your industry, it is important to establish your brand, your identity and how the customer differentiates your business from the competition. Your ultimate goal should be for your target market to view your organisation as the service provider of choice. Your GTM consultant will help you establish this identity. We understand your values, what your business stands for and how your customers feel about you.
Accelerate your business with GTM
The consultancy and research firms in the region are often out of the reach of the SME, services are tailored towards larger, more cash rich entities. The ‘Big Four’ propagate a brain drain scenario, while other competing advisory firms also focus on similar clientele, and for good reason - these clients have the time and the money to support large consultancy bills, with complex organisations and multi-faceted value chains. We believe the SME should be entitled to a service that offers a similar service but one that is affordable. This is where GTM comes in…
Every company needs a vision, if you are fully aware of the direction your heading then it can become an extremely difficult journey. Helping both the individuals and the companies achieve this is important to GTM. Providing you with the skills to enable the company to go through potential hazardous stages of growth, arming you with the information needed to avoid issues that can cause this vision to stagnate. The GTM way is not only plan but to execute properly too – we believe we can help ensure that SMEs are better equipped to implement this advice.
Quite simply, sales are where the revenue stream and any hope for the success of a company comes. Initially, the majority of sales is driven by the owner through a wonderful mixture of contacts, evangelism, and enthusiasm. As customers come (and go) there is a need for a constant stream of ‘new’ business, to either sustain current levels or underpin any plans for growth. GTM helps you build and nurture a Sales Channel/Team aimed at ensuring revenue shows growth. A strong sales strategy and leadership comes from executive excellence and experience.