A sales channel can take a variety of shapes as ‘routes to market’ can vary depending on the target customer. From pure-play inbound marketing to a comprehensive partner program to a hybrid channel plan to an omnichannel strategy it is vital that your company takes the right approach to provide the most rewarding returns.
Whether you operate a B2C or B2B model; whether you offer a product, platform, service or wide portfolio; whether your B2B customers include referral affiliates, SME’s, enterprise or government…and not forgetting the customers of your customers. Barriers to entry, messaging, channel enablement, account management and sales support, value creation, fulfilment operations…and more all need consideration for your channel to allow ‘take-off’.
Accelerate your business with GTM
The consultancy and research firms in the region are often out of the reach of the SME, services are tailored towards larger, more cash rich entities. The ‘Big Four’ propagate a brain drain scenario, while other competing advisory firms also focus on similar clientele, and for good reason - these clients have the time and the money to support large consultancy bills, with complex organisations and multi-faceted value chains. We believe the SME should be entitled to a service that offers a similar service but one that is affordable. This is where GTM comes in…
Every company needs a vision, if you are fully aware of the direction your heading then it can become an extremely difficult journey. Helping both the individuals and the companies achieve this is important to GTM. Providing you with the skills to enable the company to go through potential hazardous stages of growth, arming you with the information needed to avoid issues that can cause this vision to stagnate. The GTM way is not only plan but to execute properly too – we believe we can help ensure that SMEs are better equipped to implement this advice.
Quite simply, sales are where the revenue stream and any hope for the success of a company comes. Initially, the majority of sales is driven by the owner through a wonderful mixture of contacts, evangelism, and enthusiasm. As customers come (and go) there is a need for a constant stream of ‘new’ business, to either sustain current levels or underpin any plans for growth. GTM helps you build and nurture a Sales Channel/Team aimed at ensuring revenue shows growth. A strong sales strategy and leadership comes from executive excellence and experience.