Sales Channel

A sales channel can take a variety of shapes as ‘routes to market’ can vary depending on the target customer. From pure-play inbound marketing to a comprehensive partner program to a hybrid channel plan to an omnichannel strategy it is vital that your company takes the right approach to provide the most rewarding returns.
Whether you operate a B2C or B2B model; whether you offer a product, platform, service or wide portfolio; whether your B2B customers include referral affiliates, SME’s, enterprise or government…and not forgetting the customers of your customers. Barriers to entry, messaging, channel enablement, account management and sales support, value creation, fulfilment operations…and more all need consideration for your channel to allow ‘take-off’.